Fear Does Sell in Security

According to a survey by Watchguard, almost half of the respondents admitted that fear is the most effective way for the security vendors to motivate customers to invest in a particular security technology. 30 % of 150 customers surveyed identified that rational assessment of costs and benefits is the most effective driver to persuade themselves to make an security investment decision. To read more, http://www.nwfusion.com/newsletters/vpn/2004/1025vpn1.html.